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Posts tagged ‘Marketing and Advertising’

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  • 010.28.14Understanding Google AdSense

    Online marketing is much more effective than the traditional marketing. The benefits are quite obvious. Online marketing cover more number of prospective customers in less time and with little cost and resources. Online marketing is a very innovative and attractive way of promoting a brand or a brand product. There are a number of variants […]

  • 05.17.14Terms and Definitions in Online Advertising

    There are some important terms to know about the online advertising, which helps understand better about the concept. These include terms related to pricing, advertisement models and types, and other related jargon. Ad banner: Ad banner is a graphic image or other media object that is used as an advertisement. Ad flight: Advertising campaign total […]

  • 02.7.14Types of Behavioral Targeting

    Behavioral targeting ads refer to a range of techniques and technologies used by Internet advertisers and publishers. In this method, visitors’ data captured by landing pages and websites based on the ads are displayed to users. There are two types of behavioral targeting, namely, onsite behavioral targeting and network behavioral targeting. The basics of these […]

  • 09.25.13Importance and Elements of Marketing Mix

    A single marketing technique might not be that helpful for businesses. In such cases, marketing comes to play. Marketing mix refers to combination of multiple techniques or tactics used by businesses to promote their products/services. In this article, we will discuss the importance and elements of marketing mix for businesses. Importance It is essential, so […]

  • 011.16.11Know About the Challenges Confronting Online-Advertisement

    Online advertisement provides more benefits to businesses by increasing the brand awareness. These promote the brand in an unique way. Online advertisements give many benefits to businesses and pose some challenges in promoting the brand. Online advertisement challenges occur due to simple mistakes at promoting the brands. Organization spending wastage: These occur when organization promotes […]

  • 09.14.11Online Advertising Marketing Strategies

    The online advertisement marketing strategy is based on the size of the business. Some of the strategies are creating a blog, or a website for promoting the product or services. If the marketer needs to sell a product it requires a website for promoting. Basically the advertiser should buy space on a web page and […]